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张洪精神 The Philosophy of Cheong Hoong




















马来西亚独一汇集道地最高品质的高山文冬姜的 “张洪” ,它让你找回体内所需的温暖。。。。









齐心创造   富荣共享

服务至真   以客为尊

创新领导   坚持环保





张洪赋予文化生命   宣扬马来西亚文化特产




Cheong Hoong

"Cheong Hoong" has been a local brand since Malaysia independence in 1957, representing Chinese middle-aged entrepreneurship in that era. Cheong Hoong's products are derived from the heritage of multiracial culture and harmonious bonding, as well as a synergy of old and new savour of all time. In essence Cheong Hoong reflects traditional roots and unchanging flavours to cherish the everlasting love for the land and nation.


In the spirit of the most sincere passion for life, he embarked on a long journey to find his roots, and it took 10 years to finally find a unique Malaysian specialty "Bentong Highland Ginger", and it is still a premium quality product, in order to be able to bring the heat needed by the body to everyone, so that our body can gradually restore health.


Due to the influence of soil and climate, Bentong Highland Ginger produced here has a higher content of 6-gingerol, which represents a high value of efficacy for human body, and its flavor is stronger than other ginger in terms of pungency, aroma, fragrance and spiciness.


The owner, Master Cheong, is very particular about the environment in which the bentong highland ginger is grown, with clear gurgling streams and fresh breezes. Every year, during the harvesting season of bentong highland ginger, Master Cheong will personally go into this pleasant and pure land to select the best bentong highland ginger for you to warm up your healthy life.


Master Cheong has personally participated in the development of more than 70 different products made with different ginger, hoping to promote the benefits of these ginger and share this unique Malaysian specialty with everyone.


Master Cheong represents the mission of an era, he has told us that there is a taste that never changes, and that is the strong taste of human kindness. No matter how the world changes, please remember to let Master Cheong bring you the taste of the most rooted bentong highland ginger.



The Spirit of Cheong Hoong

Cheong Hoong in his quest for his roots has chosen nothing but the finest culinary delights to represent the past. He holds strongly to the principle of 'back to the basics' eschewing the excessive use of artificial chemical-based flavours in food.


Vowing to bring back the essence of good food, he has arduously traveled from state to state to bring these products to bring you the healthiest product to all of our customer.



About Cheong Hoong

The only brand with a wide collection of ginger products ... & to bring back the body heat needed by everone.



Cheong Hoong Vision

Cheong Hoong's 10 years vision to globalize Malaysia's multi-cultural local specialities and their benefits worldwide.



Cheong Hoong Belief

Greating Together, Sharing Wealth, Be Sincere and Customer Oriented, Innovative Leadership, Insistence on Environmental Protection.



Cheong Hoong Mission

To enliven and broaden Malaysia's cultural products with Cheong Hoong.