Story of Zhang Village
Guided by his memory, down-to-earth and eccentric Master Cheong has gone on a journey to discover the authentic Nanyang cuisine which has remained true to its original flavour.
In the north and the south, there are still villages which have retained the traditional methods of making and cooking these delicacies.
The culinary treasures are the tambun biscuits of Pulau Pinang, Ipoh chicken-flavoured biscuit and honey lime juice, Pulau Pangkor fillet cracker with seaweed, Malacca durian cake, coconut biscuit, prawn roll and Johor Bak Kut Teh.
With every bite, Cheong Hoong has taken time to slowly savour and find the precise ‘original' taste which defines the Cheong Hoong products. His elder brother, Old Cheong is another determined man who has travelled as far Overseas to search for the original traditional cuisien.
He found the other brown rice crackers and natural mango slices. Hence, he establishes Lao Zhang Ji brand which caters to tidbits found in the Nanyang.