Cheong Hoong's elder brother, “Lao Zhang Ji” has amassed various products which do not use chemical preservatives and flavours.With the same philosophy as "Cheong Hoong", we want to let more people feel the strong flavor of the countryside, Cheong Hoong and Lao Zhang Ji work together to bring you the most natural flavor, reminiscent of the purest local sentiment.
We focus on bringing together well-known specialties from dierrent places, hoping to bring back the roots of diverse ethnic flavors, and to develop and promote traditional local products, and share with you the eternal taste of this tradition.
Lao Zhang Ji also does not forget the original intention, in order to respond to the traditional culture of Chinese New Year, we will launch the New Year confectionary only in the specific time, in order to let more people to know these traditional culture and food.
Brown rice cracker with sesame
Rice is the essence of the traditional Chinese people. After reaching Nanyang, they were still firmly attached to rice and its by products. These brown rice crackers with sesame contain our ancestors’ legacy. With each crumb of the fragrant rice and tiny bits of sesame, there is a piece of nostalgic memory both familiar and warm; rice crackers are originally packed food to ward off hunger. This traditional food symbolizes in each mouthful, a savour of the homeland which most had to leave behind.
The quintessential Nyonya food. During New Year or big festivals, prawn rolls are served in the living room for the guests’ enjoyment. The crispy rolls with shredded shrimps inside will definitely sweeten your mouth and stomach. Although fried, people will be submerged into a fish-filled world where the taste of fresh seafood come through strongly. The pleasant smell is known to remind people of home and family.
The quintessential Nyonya food. During New Year or big festivals, chicken rolls are served in the living room for the guests’ enjoyment. The crispy rolls with shredded chicken inside will definitely sweeten your mouth and stomach. Although fried, people will be submerged into a chicken-filled world where the taste of fresh chicken come through strongly. The pleasant smell is known to remind people of home and family.